Design Direction for Humayra Hassan at Asiana Event, The Savoy 2025

I had the chance to work on the design direction for Humayra Hassan, a luxury makeup brand, for their exhibition at the Asiana Event 2025 at The Savoy. I created a variety of assets to generate excitement leading up to the event, including promotional materials and social media content.

At the event itself, I ensured the brand’s visual identity was reflected across everything—from signage to display materials—helping them stand out and connect with attendees. I also produced social content to capture the moment and keep the buzz going after the event. The result was a cohesive, eye-catching set of materials that helped boost Humayra Hassan’s presence both in person and online.